Tuesday, 5 July 2016

Using Andrew Goodwin's theory


Using Andrew Goodwin's theory



The music video of “URL badman” by lily Allen represents many ideas that Andrew Goodwin presents on the conventions of music videos. For instance the idea of frequently references the notion of looking am example of this is used at the being shot of the man acting as a child interacting on the computer screen and how he becomes almost glitch, representing the computer trashing. The contextual reference of the computer links to the title of the song “URL badman” referring to the web address URL’s making. This also goes into the fact how the lyrics have a relationship with the visuals for instance the mother & son acting out the mother calling Alexandra for tea at (0:11), however this is only applied to the beginning of the video, as the rest of the video becomes very electronic, abstract unusual and vibrant which disregards the idea of almost acting out the lyrics. Another reference to Andrews Godwin's theory is the demand of the record label as the video includes the need for lots of close ups of the artist forming a visual style for the audience. This idea also ties into how the genre of the music is presented through the dance routines, vibrant colours exposed highlighting the genre of pop.

Tuesday, 28 June 2016

Possible soundtracks for music video



I like the idea of making the video a positive, summer themed atmosphere, traveling and going out places. This would work well as I have lots of activities such as camping, parties, gigs and festivals this summer which I could incorporate, this would allow the atmosphere of the video to present the positive, uplifting side to it. Below are a few tracks which I believe would work well with this style of video.

https://www.youtube.com/watch?v=jfJcN08cc9chttps://www.youtube.com/watch?v=jfJcN08cc9c

Advantages: different musical instruments are brought in at different times, creating a build-up.
Disadvantages: the introduction is too long, this would have to be cut.

https://www.youtube.com/watch?v=o6XRyiK2rEU

Advantages: Different pace and build up creates tension and an area to develop and change the pace of the video, keeping the audience entertained.
Disadvantages: The whole song would be quite long to cover, maybe cut the beginning or towards the end.



https://www.youtube.com/watch?v=FQ1X_P2O3CEhttps://www.youtube.com/watch?v=FQ1X_P2O3CE

 (Both above similar idea of linking it to the summer, with a group of people/ teenagers travelling, going out, the beach)

Different types of music videos