New and improved Andrew Goodwin's theory

The music video of “URL badman” by lily Allen represents many ideas that Andrew Goodwin presents on the conventions of music videos. For instance the idea of frequently references the notion of looking am example of this is used at the being shot of the man acting as a child interacting on the computer screen and how he becomes almost glitch, representing the computer trashing. The contextual reference of the computer links to the title of the song “URL badman” referring to the web address URL’s making. This also goes into the fact how the lyrics have a relationship with the visuals for instance the mother & son acting out the mother calling Alexandra for tea at (0:11), however this is only applied to the beginning of the video, as the rest of the video becomes very electronic, abstract unusual and vibrant which disregards the idea of almost acting out the lyrics. Another reference to Andrews Godwin's theory is the demand of the record label as the video includes the need for lots of close ups of the artist forming a visual style for the audience. This idea also ties into how the genre of the music and is presented through the mise en scene of dance routines, costumes, and the vibrant colors exposed highlighting the genre of pop, creating an upbeat, modern feeling to the video. Alternatively the bright mise en scene could create a “fake” and unrealistic image of the video, this could potentially be the image manipulation trying to say about the contemporary online life and the relationship to reality. For instance the artist performing in front of the brightly colored , digital screen describes the relationship between the artist and the background as unrealistic (as it’s a set up, rather than a natural background) , perhaps describing the modern image of life online and the relationship through a digital screen. The editing and the manipulated images amplifies the relationship between the music for instance the glitches are associates to the lyrics and topic of the song to the video, making it a narrative video but by also empathizing the genre of the video “pop” . Alternately the glitches could refer back to my point made earlier about the falseness and unrealistic image presented because it reassures the audience the differences between reality and online life. Another aspect of the Mise en scene which I find interesting is the digital boy character presented and how his mother ( the artist is lily Allen) is a realistic image, again I think that this is another way to present the differences between real life and the representation of the fake online. Perhaps the son is the image of a digital online game character and this is a metaphor on how the mother feels her relationship with her son is, fake and unrealistic.