Using Andrew Goodwin's theory

Using Andrew Goodwin's theory

The music video of “URL badman” by lily Allen represents many ideas that Andrew Goodwin presents on the conventions of music videos. For instance the idea of frequently references the notion of looking am example of this is used at the being shot of the man acting as a child interacting on the computer screen and how he becomes almost glitch, representing the computer trashing. The contextual reference of the computer links to the title of the song “URL badman” referring to the web address URL’s making. This also goes into the fact how the lyrics have a relationship with the visuals for instance the mother & son acting out the mother calling Alexandra for tea at (0:11), however this is only applied to the beginning of the video, as the rest of the video becomes very electronic, abstract unusual and vibrant which disregards the idea of almost acting out the lyrics. Another reference to Andrews Godwin's theory is the demand of the record label as the video includes the need for lots of close ups of the artist forming a visual style for the audience. This idea also ties into how the genre of the music is presented through the dance routines, vibrant colours exposed highlighting the genre of pop.